Active listening is essential to know what they say about a brand and social listening has become the best tool to monitor all the comments about it.
According to the latest Digital 19 report, the average time a user is connected to social networks per day is 2 hours 16 minutes and 90% of consumers communicate with brands through their social networks. With these figures as a reference, there is no doubt that social listening is a very valuable source of information for brands since it allows them to know everything that is being talked about on social networks through different monitoring tools.
From this, it is possible to identify positive and negative mentions and comments related to the company, product or service that is analyzed on platforms such as Facebook, Twitter, Instagram, media pages, blogs and forums..
According to Marcelo Fedele, CEO & Founder WideAg Latam Group, when it comes to investing in marketing budgets intelligently, it is essential to have an in-depth understanding of the audiences advertisers want to connect with. “Doing this listening to social networks without technology becomes an impossible mission and does not allow us to access a large enough information base to make decisions,” he says.
Read the full note on social listening.