The influence of AI on web searches

Are we facing a paradigm shift?

Artificial intelligence (AI) has had a significant impact on the way searches are conducted today. Its influence has entered an unstoppable growth spiral.

Evolutionary Collaboration

At the moment, the integration of AI into search engines doesn’t necessarily mean that AI will completely replace them. Instead, AI acts as an additional layer that enhances and optimizes the functionality of existing search engines.
AI and search engines have a constantly evolving collaborative relationship. AI complements traditional search capabilities by improving semantic understanding, processing natural language, and personalizing results…

Read the full article by Diego Leandro Nicolás Gómez on LinkedIn

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