Blinker Blog

Here is where we are going to tell you all the news about our company, but also all those related to our work environment: new technologies, tools, data, etc.
Be sure to visit us to find out everything!

Lead Scoring: A Strategic Tool for Business Success

Lead Scoring is an Inbound Marketing technique used to qualify and classify potential customers (leads) based on their interaction with the company. Its main objective is to identify and prioritize…

The influence of AI on web searches

Are we facing a paradigm shift? Artificial intelligence (AI) has had a significant impact on the way searches are conducted today. Its influence has entered an unstoppable growth spiral. Evolutionary…

Goodbye to cookies

The recent decision by Google to limit third-party cookies to 1% of Chrome users starting this month is a strategic step in its journey towards eliminating these trackers, known for…

How to turn data into strategy

In today’s world, it is not enough to have a lot of data. Unless we know how to use them and knowledge is generated from them that we can then…

Advocacy Marketing: Looking for brand defenders

In an era like the current one in which digital sets the rules, social networks act as a powerful word-of-mouth tool. Advocacy marketing or recommendation marketing is a modality that…

How to use influence to send impactful messages

With influencers, a new way of making a brand known, more personal and direct, has been born. In recent times, referents have been emerging whose message aims to generate social…

Influencer Marketing

Insight “Influencer Marketing” Digital campaigns whit influencers have become very popular in digital marketing, especially in the last year. The Covid-19 pandemic transformed and continues to transform the habits of…
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