Advertising & Marketing

We ran advertising across relevant media with precise segmentation, allowing us to reach bike shop owners and decision-makers in the brand’s target area. We sought and obtained data from interested parties, working with advertiser data and generating lookalike audiences.

We chose Meta and Google Ads to obtain precise data with an initial communication push at the launch through programmatic buying (DV360) on specific media, crossing variables of similar audiences. We directed quality traffic to a specific landing page of the advertiser and to a meta data form that the client obtained firsthand and contacted.

Profile

CLIENT: Scott
DATE: January – April  2023
CHANNELS: Social Media and Google Ads