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Customer Experience: ¨Cuenta tu Experiencia: McDonald’s¨
McDonald’s is currently measuring customer experience in 7 countries with our partner Opinaia´s support.
McExperiencia
Since “McExperiencia” strategy implementation, the fast food giant has achieved daily feedback from Latin America clients, in addition to a large amount of data about users satisfaction, which allows quickly and effective responses to suggestions and opportunities.
Project results
Monitoring
7 Countries
- Daily Comments
- Contact Bases
Survey time
7 Min
- Agile reporting with data analysis
- Customer benefits
Details
Opinaia, part of Freemount Group, (http://freemountgroup.com/) group to which we belong as a company, developed a tool and dashboard totally personalized with the metrics that the client needed, being able to take this experience to various countries where the brand is located, being recommended by the same brand as a CX provider to marketing departments of the different countries.
