How to turn data into strategy
In today’s world, it is not enough to have a lot of data. Unless we know how to use them and knowledge is generated from them that we can then…
Advocacy Marketing: Looking for brand defenders
In an era like the current one in which digital sets the rules, social networks act as a powerful word-of-mouth tool. Advocacy marketing or recommendation marketing is a modality that…
How to use influence to send impactful messages
With influencers, a new way of making a brand known, more personal and direct, has been born. In recent times, referents have been emerging whose message aims to generate social…
Social Listening: how to achieve an effective connection with the consumer?
Active listening is essential to know what they say about a brand and social listening has become the best tool to monitor all the comments about it. According to the…
Influencer Marketing
Insight “Influencer Marketing” Digital campaigns whit influencers have become very popular in digital marketing, especially in the last year. The Covid-19 pandemic transformed and continues to transform the habits of…
The importance of Digital Marketing in Foreign Trade: 2020 Strategies and Challenges
Why is digital marketing so important in our foreign trade strategy? Webinar by Marcelo Fedele, CEO of Blinker, for Concanaco Servytur México. Landing into a new market requires a full…
Our new identity: Follow the Blinker Light
2020 has transformed our reality and challenged us to change. We changed our practices, our ways of being, and we immerse ourselves in the dawn of a new world. True…
Blinker lands in Mexico
As part of Wide Ag‘s Expansion plan, Blinker began operating as a Digital Marketing Consultant in Mexico since May, together with a group of top-level local professionals, led by Ricardo…
Consumers are not just new …
In some organizations and companies, it is very common to talk about “new customers”. Think about recruitment Marketing, find a way to seduce those who use competitive products or services,…
An alternative for artists on Facebook Live
Facebook opens up a new alternative for artists by allowing them to charge for live broadcasts. The social network Facebook reported that it will include in the coming weeks the…
