Influencer Marketing

Insight “Influencer Marketing” Digital campaigns whit influencers have become very popular in digital marketing, especially in the last year. The Covid-19 pandemic transformed and continues to transform the habits of…

Our new identity: Follow the Blinker Light

2020 has transformed our reality and challenged us to change. We changed our practices, our ways of being, and we immerse ourselves in the dawn of a new world. True…

Blinker lands in Mexico

As part of Wide Ag‘s Expansion plan, Blinker began operating as a Digital Marketing Consultant in Mexico since May, together with a group of top-level local professionals, led by Ricardo…

Consumers are not just new …

In some organizations and companies, it is very common to talk about “new customers”. Think about recruitment Marketing, find a way to seduce those who use competitive products or services,…

An alternative for artists on Facebook Live

Facebook opens up a new alternative for artists by allowing them to charge for live broadcasts. The social network Facebook reported that it will include in the coming weeks the…

Is YouTube Turning Kids Into Budding Shoppers?

Having established itself as a place for authentic self-discovery, YouTube is a mainstay for today’s kids. While entertainment preoccupies much of their time on the platform, it’s also evolved to…
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Contingency planning

Where should brands move their advertising spending? If the virus is contained, the displaced budgets could be reallocated towards the second half of the year. However, this could drive up…

Social Listening, a tangible asset for brands

Ivan Marchant, Vice President of Sales for Comscore in Mexico, Peru and Central America explains that Social Media is much more than a Marketing tool. They have become a major…
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