Edenor, a leading company in electrical providing services for Argentina, has launched a digital campaign, in order to raise awareness about energy responsible use.
Launch of the “Edenor Digital” App on networks and media.
The “Edenor Digital” APP has been released as a virtual office, 24 hour available, where users may review their energy consumption development, receive and pay their bills, receive emergency warnings and raise claims.
Ads & marketing
We worked in a social & máss media ad campaign, and we accomplished 674.000 clicks in store, and 97.000 app downloads among the users community, achieving a lower cost per download than the average cost in their market.
Project results
0K
Clics
0K
Conversions
$200
Conv. cost
File
CLIENT: Edenor
DATE: OCTOBER 2019
Details
The customer needed to get the most amount of app installation in just a few months and in turn needed to lower their acquisition cost. We managed to reach the proposed objective from the Marketing department and lowered the acquisition cost approximately 4x using the solutions of the Google platforms and social networks.
